Ford Power Promise
The Ford Power Promise makes electric vehicle ownership easy by supporting customers in the areas that matter to them the most. To give our customers the confidence from day one to go electric, the Ford Power Promise consists of promotions and programs that include:
- Complimentary home charger and standard installation with a new electric vehicle purchase or lease
- 24/7 live support with proactive charging support
- On-the-road charging so owners can fill up when they’re not at home
- Confidence in the health of their battery
Why The Ford Power Promise
Electric vehicle adoption continues to rise in the U.S., but those on the fence about going electric still have common questions about the electric ownership experience — specifically around electric vehicle charging, support, and battery longevity. Ford Power Promise is designed to help answer these questions that are top of mind for potential electric vehicle customers.
With Ford Power Promise™, Ford is helping remove a significant barrier for customers to make the decision to purchase an electric vehicle as the only auto manufacturer in the U.S. offering a complimentary home charger and standard installation with a new electric vehicle purchase or lease.
*The Ford survey was conducted by Mercury Analytics, a leading market research and consumer insights firm, with a total of 2,007 respondents in the U.S. from Sept 13-17, 2024.
Filling Up at Home
Filling up at home is a Key Factor
89% of electric vehicle shoppers are more likely to buy an electric vehicle if they had access to home charging.
Customer Knowledge is Key
46% of shoppers don’t know how home charging works in contrast to 92% of owners who find charging at home as easy as charging their phones.
Majority of EV Owners Prefer Home Charging
88% of electric vehicle owners prefer to fill up at home while 79% rarely charge publicly.
The Ford Power Promise™
Home Charging
New — Complimentary Home Charger and Installation
Starting October 1, 2024, customers who purchase or lease a new Ford electric vehicle are eligible to receive a complimentary home charger (Ford Charge Station Pro) and standard installation. Ford is the only automaker in the U.S. offering this promotion.
Additional Details: Available for new Ford F-150 Lightning, Mustang Mach-E, or E-Transit Cargo Van purchases or leases between October 1, 2024, and January 2, 2025.
On-the-Road Charging
BlueOval™ Charge Network
Ford offers access to the largest public charging network in North America, the BlueOval™ Charge Network, which includes more than 15,000 Tesla fast chargers.
FordPass® App
Customers can find and pay for charging along their route via the FordPass® App.
Battery Confidence
Battery Warranty
Ford’s electric vehicles come with an eight-year/100k mile high-voltage battery warranty.
Ongoing Support and Guidance
New — 24/7 Electric Vehicle Support
Ford is launching live 24/7 support, including proactive charging assistance, and roadside assistance for EVs.
Easy Service Solutions
Ford’s extensive dealer network offers local support, and many service needs can be met via complimentary Mobile Service and Pickup & Delivery.
Customer Account